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On August 4th, the animated feature film "White Snake: Life's Ephemeral Beauty" made its appearance at the 37th edition of the Popular Film Hundred Flowers Awards. The film's supervisor Yu Zhou, directors Chen Jianxi and Li Jia Kai, and producer Zeng Fan Yu gathered in Rongcheng for the event. Not only did they attend the awards ceremony but also participated in the special screening titled “Under the Mountains of Qingcheng.” A delightful surprise came when Chen Lijun, one of the singers of the film's theme song "Life's Ephemeral White," attended the post-screening discussion, enchanting the audience with her presence. Additionally, Chen Lijun performed "Life's Ephemeral White" live at the awards ceremony, captivating everyone with her stunning operatic vocals that vividly portrayed the immortal love story between the White Snake and Xu Xian. "White Snake: Life's Ephemeral Beauty" is set to hit theaters nationwide on August 10th for the Qixi Festival, with pre-sales already underway and a cumulative box office exceeding 44 million yuan, leading the way for the Qixi releases.

The return of the classic tale in "White Snake: Life's Ephemeral Beauty" is the third installment in the "New Legends" series by Light Chaser Animation, which focuses on the "White Snake" saga, telling the official continuation of the story. Set in Southern Song-era Lin'an, the film recounts how Xiao Bai, after five centuries, finally finds the reincarnation of Ah Xuan — Xu Xian — and their reunion on the Broken Bridge, reigniting their timeless romance. During the post-screening discussion at the "Under the Mountains of Qingcheng" special event in Chengdu, supervisor Yu Zhou shared with the audience the creative core of the "White Snake" series, emphasizing the unique Chinese romanticism and courage in the portrayal of love. This resonated deeply with the local audience, as evidenced by comments such as, "The mutual pursuit of Xiao Bai and Xu Xian in 'White Snake: Life's Ephemeral Beauty' touched my heart profoundly, restoring my belief in love." Director Chen Jianxi explained how the team captured the lively atmosphere of the Song Dynasty through meticulous detail work and field research. Director Li Jia Kai expressed, "Returning to the beginning to tell the authentic story of the White Snake is our way of ensuring the legacy of Chinese cultural treasures continues generation after generation." Producer Zeng Fan Yu elaborated on the innovative concept of "ephemeral life," stating, "The mutual pursuit between Xiao Bai and Xu Xian is one of the new concepts we wanted to express in the film."

Professor Zhang Juan from the Department of Film and Animation at Chengdu University remarked after watching the film, "Our generation followed the television series version of the White Snake and Xu Xian's story, but for our children's generation, the definitive version will be four words — Light Chaser Animation!"

Chen Lijun, one of the performers of the theme song "Life's Ephemeral White," made an extraordinary opening at the 37th Popular Film Hundred Flowers Awards ceremony, appearing dressed as Xu Xian and performing the song with her exquisite operatic voice, reenacting the fateful encounter between Xiao Bai and Xu Xian on the Broken Bridge. Chen Lijun, who had previously played Xu Xian in the Yueju opera "Legend of the White Snake," praised the portrayal of Xu Xian in "White Snake: Life's Ephemeral Beauty," saying, "I am very satisfied with the character design of Xu Xian. While some might question why Bai Suzhen would make such sacrifices for Xu Xian, the film explains this well. In Xu Xian's three pivotal decisions, his stance and choices align perfectly with what I envisioned for Xu Xian. I believe the love between Xiao Bai and Xu Xian is truly mutual." She enthusiastically recommended the film to the audience, inviting them to experience the beauty of the Song Dynasty and the Chinese romanticism on the big screen.

Selected as one of the highlights of the "Special Chengdu Screening" section at the Hundred Flowers Awards, "White Snake: Life's Ephemeral Beauty" showcases advanced production techniques, ingenious designs, and the elegance of the Song Dynasty aesthetic, as well as the bustling vitality of the marketplace. The film explores the fusion of modern narrative styles with traditional cultural elements, providing viewers with an immersive experience of "willing to love one person without fear or regret" amidst the vastness of humanity. "White Snake: Life's Ephemeral Beauty" will be released nationwide on August 10th, with pre-sales currently open, offering a romantic rendezvous on the silver screen for the Qixi Festival!